• 3rd September 2014

    Marketing in the moment: How to use real time marketing to engage audiences

    Real-time marketing is shaking up the traditional model of campaign-based thinking and long-term marketing plans.  No longer are all companies running marketing campaigns with set timelines and budgets, rather they are becoming more agile and creating reactive and timely content.

    Implementing the right approach to support this rapid response marketing structure is critical to any business looking to be more relevant to customer’s immediate needs.

    Attend Interactive Minds’ event in September to learn methods of how to incorporate real-time content into your marketing strategy.  Discover ways to ensure your team is well organised for the planned spontaneity of continuous real time. Plus see how you can leverage real-time marketing opportunities to improve your customer engagement.

    This event will cover:
    • The benefits of using an agile approach to marketing.
    • Current and emerging technologies that facilitate real-time audience engagement.
    • Methodologies to create meaningful engagement and social interactions with your users.
    • Insights into how other businesses are using real-time marketing.
    Don’t miss the opportunity to hear from industry experts about how they are embracing continuous marketing.
     

    Where & When

    Date
    Wednesday 3rd September 2014
    Time
    8:00am - 10:30am
    Where
    Mirra, Fortitude Valley
    Cost
    $75 ($65 for early bird)

    Buy Tickets Now

    More About this event

  • 8th October 2014

    Exploiting video in your content strategy

    It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content.

    In an age where over 6 billion hours of YouTube videos are consumed each month, both B2B and B2C businesses of all sizes are now investing in video as an integral part of their content strategy.

    In October, Interactive Minds will consider the role of video and how organisations are leveraging the opportunities that video provides. Our speakers will discuss how to best use relevant videos and what you can do to achieve a balance between production quality and cost.

    Our marketing and video experts will speak about:

    • How to use social video to interact with customers across platforms like Pinterest, Vine and Instagram.
    • How organisations use video as a part of a transmedia strategy
    • Leveraging shoppable video opportunities and ensuring they are commercially viable
    • Examples and case studies of driving sales and conversions using video
    • Video analytics and measurement

    Don’t miss this opportunity to learn more about one of the most effective forms of digital content.

    Where & When

    Date
    Wednesday 8th October 2014
    Time
    8:00am - 10:30am
    Where
    Mirra, Fortitude Valley
    Cost
    $65 ($75 for early bird)

    Buy Tickets Now

    More About this event

Receive Event Updates

Interactive Minds Get Invited

Upcoming Events

  • 03Sep

    Marketing in the moment: How to use real time marketing to engage audiences

  • 08Oct

    Exploiting video in your content strategy

Sponsors

  • Suggest A Speaker

    Suggest A Speaker

    Know someone doing great things online? Tell us who you'd like to see on the Interactive Minds stage and we will see what we can do!

    Read More

  • Helping Hands

    Helping Hands

    This month $5 from every ticket sale to our September event will go to Lifeline.
     

    Read More

  • Want more clients?

    Want more clients?

    Talk to us about sponsorship opportunities for 2015 and connect with a qualified audience! See our success stories and more information.

    Read More

  • What a great event! I'm definitely keen to attend to some more next year. #IMBrisbane :) http://t.co/P0gTHrFv

    Phuongtastic @Phuongtastic
  • Enjoying the @IMBrisbane digital campaign showcase

    princess_chic @princess_chic
  • Congrats #IMBrisbane - you've done it again - today's speakers are top shelf!

    Elle77 @elle77
  • The speakers at this #imbrisbane event on gamification are killing it! Props to @kimhopwood @corney @drjasonfox

    Renelly @NellyMorel