• 7th May 2014

    Acquisition vs Retention: Where to Put Your Digital Dollar

    Every business wants more revenue and a big consideration for digital marketers is whether to focus on driving more business through existing customers or new customers.

    Studies show that companies are more likely to be more focused on acquisition activities than retention, despite the generally accepted higher costs in acquiring customer over keeping new ones.

    This month we’ll take a look at how organisations are choosing their focus and why. Should your business put digital dollars towards filling the bucket, fixing the leaks or how can you approach a combination of both?

    Attend this event to learn:

    • What are the factors to consider in choosing between retention and acquisition online
    • How to achieve the right balance
    • What formula can you apply to provide the best business outcomes
    • Favourite acquisition and retention methods used
    • The metrics behind the decision

    Where & When

    Wednesday 7th May 2014
    8:00am - 10:30am
    Mirra, Fortitude Valley
    $75 ($65 for early bird)

    Buy Tickets Now

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  • 07May

    Acquisition vs Retention: Where to Put Your Digital Dollar


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  • What a great event! I'm definitely keen to attend to some more next year. #IMBrisbane :) http://t.co/P0gTHrFv

    Phuongtastic @Phuongtastic
  • Enjoying the @IMBrisbane digital campaign showcase

    princess_chic @princess_chic
  • Congrats #IMBrisbane - you've done it again - today's speakers are top shelf!

    Elle77 @elle77
  • The speakers at this #imbrisbane event on gamification are killing it! Props to @kimhopwood @corney @drjasonfox

    Renelly @NellyMorel