• 8th October 2014

    Exploiting video in your content strategy

    It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content.

    In an age where over 6 billion hours of YouTube videos are consumed each month, both B2B and B2C businesses of all sizes are now investing in video as an integral part of their content strategy.

    In October, Interactive Minds will consider the role of video and how organisations are leveraging the opportunities that video provides. Our speakers will discuss how to best use relevant videos and what you can do to achieve a balance between production quality and cost.

    Our marketing and video experts will speak about:

    • How to use social video to interact with customers across platforms like Pinterest, Vine and Instagram.
    • How organisations use video as a part of a transmedia strategy
    • Leveraging shoppable video opportunities and ensuring they are commercially viable
    • Examples and case studies of driving sales and conversions using video
    • Video analytics and measurement

    Don’t miss this opportunity to learn more about one of the most effective forms of digital content.

    Where & When

    Wednesday 8th October 2014
    8:00am - 10:30am
    Mirra, Fortitude Valley
    $75 ($65 for early bird)

    Buy Tickets Now

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    Exploiting video in your content strategy


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  • What a great event! I'm definitely keen to attend to some more next year. #IMBrisbane :) http://t.co/P0gTHrFv

    Phuongtastic @Phuongtastic
  • Enjoying the @IMBrisbane digital campaign showcase

    princess_chic @princess_chic
  • Congrats #IMBrisbane - you've done it again - today's speakers are top shelf!

    Elle77 @elle77
  • The speakers at this #imbrisbane event on gamification are killing it! Props to @kimhopwood @corney @drjasonfox

    Renelly @NellyMorel