Facebook for Business
“Facebook’s audience is bigger than any TV network that has ever existed on the face of the earth.”
Randall Rothenberg
President & CEO Interactive Advertising Bureau (IAB)
Facebook is the world’s largest social networking site with more than 6 million Australian members and 400 million members worldwide. It has become one of the world's most popular online destinations providing a forum for both consumers and businesses to engage with each other online.
At Interactive Minds' April event, we will be exploring the opportunities that Facebook presents to every business. Join us as Paul Borrud, Regional Vice President of Facebook for Australia showcases successful business users on Facebook and provides his insights about how this social media phenomena can be used as an effective engagement tool.
Do you already have business presence on Facebook? Do have plans to embrace Facebook as a part of your social media engagement strategy? This event is a must attend for any business already using or considering using Facebook. Book your ticket now as seats are limited!
Topic Highlights:
- The platform Facebook provides to engage with customer in a more meaningful way
- Advertising tools Facebook has available for businesses
- The move from one way communications to two way communication
- The benefits in providing a real connection and an ongoing relationship with the customer
- Leveraging the influence of friends to extend the brand
Our Speakers:
Paul Borrud, Regional Vice President, Facebook Australia and New Zealand
Paul opened the Facebook advertising sales office in Sydney in May 2009 and currently leads the operations of building Facebook’s advertising sales presence in Australia. Before moving to Sydney, Paul was Vice President of Sales at Facebook for the US West Coast. Prior to Facebook, Paul worked at Yahoo!, where he was Director of National Sales for the Western Region.
In his presentation for Interactive Minds, Paul will showcase how a range of Australian businesses use Facebook to communicate and connect with their customers. Find out how you can leverage the social media platform in a unique and different way, move from one way communications to two way communication and provide a real connection and ongoing relationship with the customer.
Event Details:
Date: Wednesday 21st April 2010
Time: 8:00am - 10:30am
Venue: A Brisbane inner city venue, to be advised.
Cost: $49.50
Register to attend this event now.
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways.
Follow this Event Online:
Visit our Facebook page
The Twitter tag for this event is #IM1004
Please note that we will provide a list of attendees to guests at our event for networking purposes. If you wish not to be included on this list, please let us know.