Implementing Successful Online Advertising
Are you leveraging online advertising to its full potential? Do you have a well thought out online media plan about who to target and how? Are you achieving successful response rates? Take this opportunity to review how you advertise online.
Website advertising has been a mainstream digital tactic for well over a decade but a lot has changed in that time. As the online media landscape has become increasingly fragmented it is often necessary to be more strategic with this medium.
This month we will explore how to put together an online media plan, review the online advertising options available and hear directly from some media sites. Plus learn from real life Queensland online advertising case studies.
Topic Highlights:
- Understand current standards, metrics and success rates in online advertising
- Tips for selecting the best online advertising opportunity
- Methods for purchasing online advertising
- Real life case studies and learnings
Our Speakers:
James Drewe, Digital Planner, Starcom
James will discuss the role of media planning and how digital media planning fits into the overall process. Learn how the plan gets put together, how campaigns can be measured effectively and see how a local case study was planned and executed.
Greg Chamberlain, Group Sales Manager – Queensland, Yahoo!7
Greg will talk about the ins and outs of performance media and how to best reach your audience through this method. Plus find out how behavioural targeting can work for you.
Kaleb Ball, Business Development Consultant, ourbrisbane.com
Find out why online advertising is so cost effective and what role niche websites can play in your campaign. Kaleb will also share a local case study and real results from ourbrisbane.com.
Tim Lovitt, Manager - Digital, Gold Coast Tourism Corporation
Tim will share his experience on what can happen when media planning is right: turning a $90K budget into $1,200,000 in sales. See what happened when Gold Coast Tourism partnered two properties in a sustained campaign that came in at a greater than 1:10 return.
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways including:
- An annual subscription to Nett Magazine
- 3 x USB Drives thanks to ourbrisbane.com
- A bottle of wine thanks to Digicon
- 1 double pass to Networx "Cracking the Creative Brief - How to Get It Right the First Time!"event on 25th August.
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