Social Media in Practice
Are you effectively using social media to enhance your business? Do you want to use it better? Or are you unsure of the value of social media and don’t know where to start?
At our February event hear how local companies are successfully using social media to promote their products and services and to communicate with customers. Whether it is through Facebook, YouTube, My Space, blogs or user generated content, the methods and successes of using social media for business benefit are varied.
Attend this event to get first hand exposure to case studies and learnings from Queensland experts and companies that have implemented a variety of social media campaigns.
Following the presentations our Expert Panel will discuss the most effective methods of leveraging the popularity of social media.
Our Speakers and Panelists
Des Walsh, Social Media Strategist
Des will provide a brief explanation of Social Media as well as take us through some tips on how to get started in using social media for your business.
Chris Chambers, Director of Digital Marketing, Tourism Queensland together with Rob Bell, Founder and Director, XCom
Hear about the elements of Social Media that Tourism Queensland use as well as examples of how social media was used in the Islands of the Great Barrier Reef "Best Job in the World" campaign. Chris will also talk about Tourism Queensland's learnings and future approach to the use of these platforms.
Murray Berghan, Managing Director, Make Communications
Murray Berghan will present a case study of how Make Communications launched rarewear on the world stage in order to make them famous locally. It’s a story of how social media, professionally used, can give small brands an equal playing field with their larger competitors. It’s also a case study that was awarded by the Australian Interactive Media Association (AIMIA) as the best viral Ad in Australia at the last awards. It has also been the national award winner for effectiveness at the the most recent Australian Marketing Institute Awards. On top of that it is also the most viewed Australian produced viral ad on YouTube at 5.6million views.
Our panel will be facilitated by Genevieve Robey, Editor of WotNews.com.au
Find out more about our speakers.
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of the following great giveaways:
3 x USB Drives thanks to ourbrisbane.com
1 x bottle of wine thanks to Digicon
1 x annual subscription to Nett magazine
5 x double inseason passes to the new movie W
10 x Buy One Get One Free passes to the new movie W
Plus every attendee will receive a free issue of Nett magazine!
Registrations for this event have now closed.