Email 2.0: Evolve Your Email Marketing
As the digital landscape evolves, is your company maximising email to its full potential? Learn the smart ways companies are using email, growing their databases and keeping emails relevant for their customers. Plus what are the linkages between email marketing and social networking activity?
Email is one of the oldest and most successful online marketing tactics. This event will give you the opportunity to learn about how other companies have evolved email to leverage the available technology and stay relevant to a more sophisticated audience.
Our industry experts will give you insights on the latest technological email advances, how to use third party email databases and what you can do to refresh your email marketing strategy.
Hear case studies that explain how using tactics such as a segmented databases, trigger emails and dynamic content have influenced successful online marketing strategies..
Our Speakers
Brendan Boulus, Direct/Digital Strategist, RACQ
Brendan will take us through how RACQ as a membership organisation communicates with over 300,000 people via email. Find out about the RACQ’s emarketing journey and what the future holds for RACQ’s communications. Brendan will also share a case study and provide 3 key learnings about email marketing.
Dave Smerdon, Head of Strategy, Vision6
David will be talking about the evolution of email from the broadcast send to today’s strategies such as enews registration processes and database growth, transactional emails and 5 best practice tips and lifecycle marketing.
Shayne Orbell, General Manager, Frontline Direct
Shayne will share his experience on email direct marketing campaigns. Learn how to effectively use third party email databases, what to know about the Spam Act, plus hear a case study on a local eDM campaign.
Sean Smith, Global CRM and Online Manager, Hotel Club
Sean will share his knowledge on database segmentation and how this can be used for effective targeting and predictive clustering. Find out the top 5 data metrics to grow your business plus learn how Hotel Club use email to support their social networking activity.
Find out more about our speakers.
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways:
3 x USB Drives thanks to ourbrisbane.com
1 x annual subscription to Nett magazine
1 x bottle of wine from Digicon
Ticket sales for this event are now closed