Planning your Digital Marketing Strategy for 2010
The best results come from the best strategies. Discover strategic & budgeting tips to create a successful digital plan for the coming year.
As 2009 draws to a close, now is the time to review your online marketing strategy for 2010. Digital marketing is one of the fastest evolving elements of any marketing plan which means that your strategy needs to be flexible, creative and well planned.
This month we examine the techniques, concepts and methods to implement a stand-out strategy for your business in 2010.
Our speakers will discuss strategy techniques, tips for allocating budget, success factors and how to get buy-in for innovative digital strategies. Plus hear tips on how to drive creativity and innovation in your team.
Topic Highlights:
• Key elements to include in your digital strategy
• Deciding the optimal marketing mix and budget split
• Pros and cons of agency vs in house online marketing
• Getting stakeholder buy in for digital marketing
• Incorporating innovation into your plan
Speakers:
Rob Hudson, Head of Digital, George Patterson Y&R
Rob will take us through the key elements of a digital marketing strategy and his preferred approach. Learn how your organisation can implement an extraordinary strategy for your online marketing. Rob will also share his tips on free planning tools available to help you along the way.
Matthew Varley, Executive General Manager - Online Marketing, Wotif Group
Matthew will talk about how the Wotif Group approaches their digital marketing plan and share insights into their process. He will also discuss the pros and cons of agency vs in house online marketing and give you his tips on how to get stakeholder buy-in for digital marketing.
Yvette Adams, Director & Franchisor, The Creative Collective
Yvette will give you some tips on how to find the right balance of the marketing mix for your business. She will look at the relationship between digital marketing and offline marketing and discuss budget allocation. Plus hear Yvette's tips for planning a stand-out digital marketing strategy.
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways including:
- An annual subscription to Nett Magazine
- A 1 hour consultation on online strategy planning, plus a bottle of Red Wine from Digicon
- Great prizes from ourbrisbane.com
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Ticket sales for this event have now closed.
Please note that we will provide a list of attendees to guests at our event for networking purposes. If you wish not to be included on this list, please let us know.