Measuring Online Success – Beyond the Click
How does your business measure its online success?
Determining if goals are achieved is a critical aspect for all businesses. Measuring success can be both challenging and rewarding. And what happens when those success targets are reached - how do you continue to grow your business whilst staying relevant and meaningful to your target audience?
Our Speakers
Louis Moore, State Manager in Queensland for the REA Group
Louis will explain how Australia’s largest real estate portal measures its success. With more than 4.3 million unique browsers a month, RealEstate.com.au regularly encounters many of these challenges.
Discover how RealEstate.com.au stays relevant to its members and customers while increasing online engagement. Learn about recently used tactics, customer engagement strategies and case studies demonstrating successful campaigns and how RealEstate.com.au measures success beyond core traffic volumes.
David Jordine, Account Executive for Omniture
Online success can be measured in several ways and beyond unique audience measures there are many other success metrics available.
David Jordine, from leading web analytics company Omniture will show us how to develop an optimisation framework of continual improvement built around your organisation’s online objectives. The presentation will demonstrate how businesses can track online success and more importantly take action on the data. Learn about what metrics you need to prioritise and how putting the right information to use can have real time effects on your business success.
Read more about our speakers.
Event Giveaways:
Enter your business card in the draw at the event for your chance to win the following great prizes:
• 1 x annual subscription to Nett magazine
• 3 x USB drives from ourbrisbane.com
• 1 x bottle of wine from our development partner, Digicon
• 1 x bottle of champagne from Omniture
Plus every attendee receives a free issue of Nett magazine!
Registrations for this event have now closed.