Search Engine Marketing Uncovered
Search engines can play a critical role in delivering targeted and qualified traffic to your website. How can you leverage search engines to get the best results for your business? What focus should you have on SEM vs SEO? What role does social media play in search?
Most companies use search marketing tactics to varying degrees to drive measurable results. This month we will explore the complex yet powerful world of search marketing and hear from dedicated search specialists.
If you want to improve your current search activity or just need to get started, make sure you attend this event. You’ll hear about changes to the search marketing landscape, discover free search tools available and learn from local case studies.
Topic Highlights:
- Understand current standards, metrics and success rates in SEM and SEO
- Tips for fine tuning your search marketing strategies
- The role social media plays in SEO strategies
- Real life case studies and insights
Our Speakers
Brendan Forster, Relationship Manager - Financial Services, Google Australia
Brendan will talk about how to get the most out of your Search Engine Marketing activity. He will discuss the changing SEM landscape, take us through free tools available and share insights on Google AdWords.
Emma Croston, Director of Marketing - Direct, AOT Holidays
Emma will explain how AOT manage their search engine marketing activity in the very competitive travel industry. Learn about the key decisions AOT have had to make around budget, outsourcing and reporting, plus Emma will provide you her top 5 SEM tips.
Nadee Atherton, Marketing Project Manager - Digital Marketing, Eagle Boys Pizza
Learn about the Eagle Boys Pizza experience of Search Engine Optimisation including phenomenal website traffic growth. Nadee will share SEO insights learned on the journey so far and demonstrate the results that can be achieved.
Llew Jury, Managing Director, Reload Media
With a business listing on the first page in Google for the term "SEO Queensland" Llew Jury is well placed to tell us his SEO secrets! Find out why you need to be using Search Engine Optimisation, how to go about it and the free tools available to help you. Plus find out Llew's top "must do's" for your campaign.
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways including:
* An annual subscription to Nett Magazine
* 3 USB drives from ourbrisbane.com
* A free SEO site audit from Digicon
* 1 double pass to Networx "Buzz... PR and Word of Mouth Marketing" event on 29th September.
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Ticket sales for this event are now closed.