10th August 2011
Optimise Your Web Content To Perform
Overview
Where:
Grant Thornton House
102 Adelaide St Brisbane
When:
Wednesday, 10 August 2011
Time:
8:00am - 10:30am
Cost:
$65.00
Ticket sales have closed for this event
We all know of the importance of online content in attracting and retaining visitors and encouraging engagement on websites, but do you know how your content is performing?
In August you can discover how to improve the performance of your digital content. Understand the impact that your content has on traffic, search engine rankings and social media plus how you can improve under-performing content.
Topic Highlights
Our speakers will discuss
- Monitoring and improving your web content's performance
- Using community engagement in content generation
- Generating compelling social media content
Dave Earley
Online Editor, Quest Newspapers
Dave will explain how Quest Newspapers approach their online content and demonstrate how community engagement can play a compelling role in content generation. Find out Dave’s online content tips for what works and what doesn’t.
Joe Fitzgerald
Communications Manager - Social Media, RACQ
Joe will share with you how RACQ plan and create their social media content to engage customers. Learn how RACQ measures their social media content's performance and how they optimise it for best results.
Sally Bagshaw
Content Strategist and Founder of Snappy Sentences
Sally will show you some simple techniques and examples to monitor and improve the performance of your content.
Her presentation will cover:
- How to decide what’s your most important content.
- How to tell if this content is performing.
- Steps to take to improve under-performing content.
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The Twitter tag for this event is #IM2011 (search this on twitter)
Please note that we may distribute a list of attendees to guests at our event for networking purposes. If you wish not to be included on this list, please let us know.
Venue
Grant Thornton House
102 Adelaide St Brisbane
Directions
Grant Thornton House is next to King George Square with the entrance on Adelaide St, next to Office works. Please enter from Adelaide Street and take the lift up one level to the Ground floor.
Parking
There are numerous car parking stations nearby, here are two:
Queens Plaza, Cnr Adelaide St and Edward St
Post Office Square, 225 Adelaide St
Trains
The Closest train station is Central Station, which is a 5 minute walk from Grand Thornton House
Buses
Check translink for your most convenient bus route.
Date:
Wednesday, 10 August 2011
Time:
8:00am - 10:30am
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways:
- Double pass to Networx's 'Maximise the Media' event on 24 August 2011 at Cloudland
- A golf umbrella from Dundas Lawyers
