1st June 2011
Reaching your local market online
Overview
Where:
Grand Thorton House Ground Floor 102 Adelaide St Brisbane QLD 4000
When:
1st June 2011
Time:
8:00am - 10:30am
Cost:
$65.00
Ticket sales for this event have now closed
In 2011 everything has gone hyperlocal. Originally shopping online from anywhere in the world was the greatest experience. Now, the rise of an array of local digital marketing tactics, from local daily deals, to search tactics and mobile solutions, is enabling local businesses to serve web savvy customers like never before.
This month we’ll look at ways to make the most of local marketing using digital, mobile and search tactics. If you are a business wanting to target local customers this is an event you must attend!
Topic Highlights
- Understand how local digital marketing tactics can work for you
- Explore how search marketing can become highly geographically targeted
- Will daily deals work for your business?
- Why mobile is changing a game-changer for local marketing
- Case studies from businesses who have successfully used digital local marketing
Chris Kettle
my247.com.au
Eden Shirley
Director, Guerrilla Digital Marketing
Eden will share a range of local area marketing strategies for national businesses. Find out how to leverage geo targeted search activity and other digital tactics for your business.
James Tuckerman
Founder and Editor, Anthill Magazine
Recently, James extended the Anthill brand to include Antmart - a group buying website for SMEs. He is also a mentor, investor and boardmember of three additional collective buying ventures.
James will talk about the history, future, benefits and risks of collective buying, and the models that can be used by small and large enterprises to exploit the trend.
Michael Perry
Lasoo
Michael will share case studies of how Lasoo clients have leveraged online ads and dynamic catalogues to drive local offers and content. Plus hear what role mobile devices can play in local marketing.
Venue
Grand Thorton House Ground Floor 102 Adelaide St Brisbane QLD 4000
Directions
Grant Thornton House is next to King George Square with the entrance on Adelaide St, next to Office works. Please enter from Adelaide Street and take the lift up one level to the Ground floor.
Parking
There are numerous car parking stations nearby, here are two:
Queens Plaza, Cnr Adelaide St and Edward St
Post Office Square, 225 Adelaide St
Trains
The Closest train station is Central Station, which is a 5 minute walk from Grand Thornton House
Buses
Check translink for your most convenient bus route.
Date:
1st June 2011
Time:
8:00am - 10:30am
