How They Did It - Small Budget Web Success

Overview

Do you need to drive traffic and business to your website on a shoestring budget? If you are one of the many businesses that don’t have the luxury of a large marketing budget, you need to be very selective with your promotional activity.

This month we are hearing from several companies who have started with small budgets and successfully used the online channel to drive their business to achieve broad exposure and increased sales.

Our speakers will share with you the creative ways in which they have had to make their dollar spread to attract traffic and business to their website. Find out where they started and their journey to where they are now, plus learn what the turning point was for their business.

Topic Highlights:

• How a small budget can deliver a better ROI
• Utilising projects to gain word of mouth
• Understand the role that strategic partners can play in a marketing strategy

• Speakers

Huw Griffiths

Founder, Social Horizon

Hear the start up story of Social Horizon, a start-up Social Travel Network business delivering new social network sites focused on travel for niche audiences. Find out how they got started, their achievements to date and how a new strategic partner has helped them to achieve strong growth without a large financial outlay.

Mike Knapp

Co-Founder, Shoes of Prey

Mike is the resident innovator of www.shoesofprey.com, a unique Australian website that allows customers to design and purchase their own custom made pair of shoes. Mike will discuss how his company attracted over 500,00 visitors to their website and tripled sales in less than a week on a shoestring budget.

Richard Eastes

Director of Vroom Vroom Vroom

Richard will share his experiences from Vroom Vroom Vroom, Australia’s number 1 car rental aggregator. Learn how Richard has used a small budget vs a bigger budget and how a small budget can give better ROI. Plus hear Richard’s view on word of mouth advertising.