5th October 2011

Search Marketing in 2011 and Beyond



Grant Thornton House
102 Adelaide St Brisbane


Wednesday, 5 October 2011


8:00am - 10:30am


$65.00 ($55.00 for early birds)

Ticket sales are closed

Search engines have been playing a vital role in driving targeted traffic to websites for a long time, but how can we keep improving and adapting our search engine activities in 2011 and beyond?

This month our talented industry speakers will enhance your existing search engine knowledge to update you on the latest trends and methods of search.

Our speaker from Google will discuss the latest developments in instant previews, social search, products, Google instant and the impact that Google + has on your search ranking.

Our other speakers will share how you can optimise your existing website for organic search engine listings to help you to remain relevant and visible.

In addition, we’ll also have a look at how Google’s display network can be used for effective re-targeting campaigns.

This is one search engine marketing event you don’t want to miss!

Marcio Nery
Marcio Nery
Agency Relationship Manager, Google Australia

Marcio will demonstrate why some of Google’s newer search features can enhance a user’s results and how you can leverage them. Attendees will also learn where Google thinks the future of search is heading and what you can do to prepare for it.

Will Swayne
Will Swayne
Managing Director, Marketing Results

Find out Will’s top tips on how you can optimise your paid search activity to get better results for your website and take a look at how a re-targeting campaign can be effectively used through Google Adwords.

Jeff Yang
Jeff Yang
E-Web Marketing

Jeff and Matthew will share 4 core principles on how you can optimise your existing website for increased search traffic. Plus find out what website elements you need to consider for SEO if you are rebuilding or changing your website.

About Jeff
Jeff Yang has experience in sales and marketing spanning over 12 years and is an expert in delivering solution orientated SEO, SEM and Social Media services to blue chip B2B & B2C organisations.

His past experience with clients such as Smeg, Polaroid, Casio, JVC, Alesco, Mercedes Benz, Lexus and BMW combined with his passion for delivering business success, allows him to implement holistic online marketing campaigns that are constantly measured, tested and improved. He achieves this by focusing on developing clear objectives, diligent research, generating qualified traffic, and increasing sales.

With his own website currently ranking number #1 on Google Australia for the search term “SEO”, E-Web Marketing is recognised as one of the leaders in the industry with clients such as MTV, Optus, Sennheiser, ACP Magazines, NIB and many more.

Jeff is excited about presenting at Interactive Minds and looks forward to sharing his insights into SEO with you.

Matthew Forzan
Matthew Forzan
E-Web Marketing

Matthew Forzan has experience in website design and development spanning over 10 years. During his time at E-Web Marketing, he has worked hands-on with clients such as Fitness First and Kennards Self Storage and now as the Technical Director of E-Web Marketing oversees the management of over 300 clients including Recall Information Management, Doors Plus and Narellan Pools.

His love for SEO and technical experience helps the E-Web Marketing team continually grow their knowledge and abilities and fast-track their clients growth and success in generating more qualified traffic and opportunities.

Richard Greenwood
Richard Greenwood
SEO Manager, Flight Centre

Richard will discuss:

  • Choosing and Managing a Search Agency
  • Flight Centre's experiences in search marketing and the road ahead

About Richard
Richard has close to ten years experience in online marketing and has spent the last few years focusing on SEO. He started on the agency side and has worked with a large number of brands in the UK and Australia to improve their search visibility. He now looks after SEO in the ultra competitive travel sector as SEO Manager for Flight Centre, Escape Travel and Student Flights brands.

His passion for SEO is backed up with a keen interest in social media, conversion optimisation and improving user experience to ensure pages deserve their ranking and are sustainable long term.

-27.4684 153.02487


Grant Thornton House
102 Adelaide St Brisbane


Grant Thornton House is next to King George Square with the entrance on Adelaide St, next to Office works. Please enter from Adelaide Street and take the lift up one level to the Ground floor.


There are numerous car parking stations nearby, here are two:

Queens Plaza, Cnr Adelaide St and Edward St

Post Office Square, 225 Adelaide St


The Closest train station is Central Station, which is a 5 minute walk from Grand Thornton House


Check translink for your most convenient bus route.


Wednesday, 5 October 2011


8:00am - 10:30am

  • 1 hour workshop including a full Website Audit Report, Competitor Benchmarking Report and Keyword Ranking report normally valued at over $1,500 from E-Web Marketing
  • Double pass to Networx's 'Mobile Marking In The Mix' event on 26 October 2011 at The Exchange Hotel.
  • 1 month free Social Media Monitoring from Buzz Numbers

Event Sponsors

  • Brightlabs
  • Sign-Up.to
  • Search Factory
  • Dundas Lawyers
  • ADMA