Improving Website Conversion

Overview

Do you need to extract greater value from your online marketing spend? This month Interactive Minds is focusing on what you can do to improve conversion rates from existing website traffic.

Whether you are interested in improving conversion of sales, subscribers, leads or downloads this event will provide you with insights on how leading businesses have evaluated and improved their conversion rates.

Find out what you can do right now to improve your website conversion using best practice usability and discover a range of tools to diagnose and track areas for improvement on your website. If you want to improve your website results, don’t miss this event!

Topic Highlights

• Leveraging usability to improve conversion rates
• Find out how to run a conversion optimisation campaign
• See examples of conversion improvements

• Speakers

Rob Kingston

Conversion Optimisation Specialist, Experian Hitwise

Rob will demonstrate how to setup an in-house conversion optmisation campaign. Discover the tools and resources available to marketers to gather data, measure visitor behavior and run tests to improve your website’s conversion rate.

Tiffany Apatu

Leader Design - ecommerce, Flight Centre

Tiffany will share her tips on how to improve interface design to increase your conversion rates. Find out the role that usability and best practice plays in conversion and hear about examples from Tiffany’s experience at Virgin Blue and Flight Centre.

Paul Downs & Chris Somerville

Hitworks

Paul and Chris will share their experience that will showcase the tangible, measurable tactics that increase the number of customers that 'convert' on your website.