Building An Engaged Community On Facebook

Mark will demonstrate the best practices that can be used to build and engage your company’s community on Facebook. Learn how to create a conversational calendar, see examples of campaigns resulting in growth and find out how new features can be leveraged to build loyalty.

About Mark
Mark Cowan was responsible for supporting Facebook’s growth across the emerging markets of EMEA (Europe, Middle East & Africa). His role includes managing the education around Facebook, whilst driving growth of the company's commercial presence across the region. Prior to this, Mark has held a number of positions within Facebook in Europe, including managing Facebook in the Nordics.

Find out how this not-for-profit organisation has grown their Facebook community to over 46,000 people. Kathy will share their growth tactics as well as provide insights into how Youngcare has planned and developed engaging content for Facebook linked to their other marketing activities.

About Andrew
Laming graduated medicine (1990) and eye surgery (2002) before transitioning to Federal Parliament in 2004.

After working as medical advisor to then Health Minister Kay Patterson, a major reviewer of Indigenous community organisations with ATSIC, and working as an Ophthalmologist, he won the seat of Bowman, incorporating Brisbane’s bayside and bay islands. Laming is Australia’s most innovative user of social media in politics and in 2010 was appointed the Coalition spokesperson for Indigenous Health and Regional Health Services and Eye health.

Facebook is more than spurring the masses to ‘LIKE’ your page.

Alison will share about how Lasoo.com.au is using social media tools such as Facebook to build relationships with customers and create a thriving community. She will take us through a recently completed Facebook campaign plus provide tips on how organisations with any sized budget can build a highly engaged audience of loyal followers.