Running Successful Online Competitions

Overview

Running online competitions can be a great way to attract traffic to your website, grow your subscriber base and drive engagement with your customers. However setting up a competition involves many decisions about prizes, entry, mechanics, legalities, promotion and more.

At Interactive Minds’ first event in 2011 we will explore what is involved in running an online competition. Our speakers will share their experiences and case studies with you on how they have run web competitions in the past and the processes, mechanics and tools that have worked well for them.

Gain insight into the decisions companies make when setting up an online competition and find out the best ways to promote a competition online and how to evaluate the campaign at the end. Plus our legal expert will help you to understand the regulatory requirements of running a competition in Queensland and nationally.

Whether you want to run a product based campaign, a pure online competition or a B2B promotion this event will assist you to improve your approach to online competitions.

Topic Highlights

• Find out the processes involved in running an online competition
• Hear case studies on product based competitions and promotions in the B2B and B2C environment
• Find out about the regulatory requirements you need to know when running a promotion.

• Speakers

Grant Rose

Brand Manager, XXXX

Grant has been involved in developing the XXXX digital strategy including the running of several competitions for XXXX ranging from on pack promotions to promotional entries. In his presentation Grant will take us through a case study from a recent competition including how XXXX leverage social media in their competition promotion.

Malcolm Burrows

Special Counsel, G.M. Legal

Malcolm will introduce us to the legal issues associated with running an online competition, which laws apply and what you need to know to ensure the necessary terms and conditions and permits are in place.

Matthew Clarkson

Head of Marketing, Onetest

Matthew will showcase how Onetest recently created and leveraged an interactive flash game competition for their B2B audience. Find out how their competition not only provided an opportunity for branding and engagement but it also delivered new leads for the business.

Rob Hudson

National Digital Director, GPYR

Rob will review some of the key reasons and benefits for including a promotion in your digital activity and consider the approaches available for implementation. Learn some golden rules for running online competitions and see examples of campaigns which GPYR have put together for their clients.