6th July 2011
Stop Talking & Start Listening: Social Media Measurement & Beyond
Overview
Where:
Grand Thorton House Ground Floor 102 Adelaide St Brisbane QLD 4000
When:
6th July 2011
Time:
8:00am - 10:30am
Cost:
$65.00
Ticket sales have closed for this event
Social Media has become an online marketing necessity and it needs to be measured and monitored like any other marketing tactic. But what do you do with the data collected and how can you translate that into meaningful actions for your organisation?
In July Interactive Minds explores how you can sort through the social media noise to identify actionable insights that could effect your organisations day to day operations. Find out what social media conversations you need to monitor, what tools are available to track and how you can translate what you hear into real business outcomes such as sales leads, PR or customer support.
Plus learn how traditional market research can correlate with social media listening to provide deep qualitative interpretations of customer data.
Topic Highlights
Plus learn how traditional market research can correlate with social media listening to provide deep qualitative interpretations of customer data.
- How you can track your brand and products' social conversations
- Social media measurement tools, including free tools available
- How to listen well, and when to start talking
- Real case studies of local organisations
Steven Cierpicki
Partner, Colmar Brunton
Steven will share experiences with applied listening tools to social media conversations and how, coupled with the human factor in the form of deep qualitative interpretations, these provide a deep understanding to complex brand and social issues.
Jess Whittaker
Product Evangelist, BuzzNumbers
Lauren Lee
Online Development Manager, Smart Service Queensland
Venue
Grand Thorton House Ground Floor 102 Adelaide St Brisbane QLD 4000
Date:
6th July 2011
Time:
8:00am - 10:30am
